Persol is one of the oldest luxury eyewear companies in the world; imagine, 2017 has marked their hundredth year. It’s an Italian company, but the name Persol came from a simple play on words; the name came from ‘per il sole’ which translates to ‘for the sun’. Persol was formed back in 1917 by a man named Giuseppe Ratti. Initially, they only catered to the eyewear needs of pilots and sports drivers. Obviously that not the case today, they currently they are best known for the amazing quality and durability of their sports sunglasses. But where did Persol start?
History of Persol
Back in 1917, Giuseppe Ratti who was a photographer and owner of the Berry Opticians decided to venture to different field of expertise, one that would gain international popularity and success. He began to tinker on with advance designs for glasses in a small courtyard in Via Caboto. At the time, he wanted to meet the demands of pilots as well as sports drivers; these people critically need comfort, protection and clear vision. It slowly gained success and all subsequent development of their Protector model revolutionized sunglasses in terms of quality and durability. Thus the Persol trademark was established.
Some time in 1990, Persol entrusted their female image to Ornella Muti, an Italian actress. Persol has created a pair of glasses entirely for her use, it’s not that all shocking that the design became famous; it was the 830 model. Persol’s eyewear has been worn by famous personalities in the international cinema. Not only have these people trusted Persol’s brand for their on screen appearance but also for their day-to-day usage. The quality of Persol’s products, their every changing design, the reinventions they do with their classic designs and other factors has help the company stand against time and become better than it ever was.